Engagement Rate
11.17%
DCU x Mickey
In anticipation to the MLS is BACK tournament in Orlando, I was sought out by DC United's Senior Digital Director, Luis Gonzalez Jr., for a graphic. With the tournament being played inside ESPN Wide World of Sports Complex at the Walt Disney World Resort in Florida, the painting was to include Mickey representing DCU. The graphic was posted on all social media accounts shortly after the team fought back from a 2-0 deficit against Toronto FC. The post generated a high engagement rate for DCU's Instagram account.
